by Susanne Dirks | Nov 3, 2022 | International Marketing
Marketing is all about talking to your target audience. This requires a deep understanding of the target audience and adapting marketing to this audience, their preferences and their circumstances. In international marketing, there are additional aspects of the target...
by Susanne Dirks | Oct 13, 2020 | International Marketing, Multilingual Communications
Translating your website is important, as it’s a key step in giving you reach to international markets. However, depending on the size of your website, the amount of web content you have, and the number of languages you plan to translate your website into,...
by Susanne Dirks | Jul 2, 2020 | International Marketing, International SEO
I love helping indigenous companies create visibility, leads and sales in international markets. Brand awareness, or in export markets often the initial lack of it, plays a key role in this. So, lets examine why brand awareness is so important, especially in export...
by Susanne Dirks | Jun 5, 2020 | International Marketing
Covid-19 has changed the world. In particular, it has changed how we behave. And this very much includes how we behave on the Internet: the amount of time spent on the Internet, the things we search for, and sites we visit. If you advertise on Google, using Google...
by Susanne Dirks | Mar 9, 2020 | International e-commerce, International Marketing
Preparing for an upcoming conference on e-commerce, the abcommerce summit for Irish Retailers, where I will be speaking about the do’s and dont’s for international e-commerce, reminds me of some salient points about global e-commerce that are worth...
