In the fiercely competitive global marketplace, establishing a strong and recognisable brand is paramount. But as businesses expand their reach across borders, maintaining a consistent brand identity becomes increasingly complex. The challenge lies in striking the delicate balance between preserving…
How to create a visible and compelling web presence in export markets Hello to all ambitious SMEs aspiring to make an international impact! I recently had the privilege of speaking at an Enterprise Ireland event focused on "Digital Marketing Strategies…
Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great…
Do I really need a localised website?In today's globalised world, businesses are increasingly seeking to expand their reach beyond their local markets. One way to do this is to create an English-language website that aims so serve a global audience.…
As a business owner, you will know how important the role of a well thought-through strategy and a solid and focused plan is. The same principles apply to website localisation. A business-driven internationalisation strategy and a good plan are key.…