Multilingual Communications

Striking the perfect balance: AI tools and human talent in content creation and content localisation

Post author:Susanne Dirks
Post published:13/03/2024
Post category:Artificial Intelligence / International Marketing / Multilingual Communications

In today's swiftly evolving digital marketplace, SMEs expanding internationally are increasingly confronted with the need to produce and localise content that speaks effectively to diverse global audiences. This challenge, while daunting, is now being met head-on with the application of…

Image by Andrea Piacquadio on Pexels

Unlocking the power of your website: How localising your website helps you expand your reach and boost your bottom line

Post author:Susanne Dirks
Post published:28/04/2023
Post category:International SEO / Multilingual Communications / Web Presence Localisation

Do I really need a localised website?In today's globalised world, businesses are increasingly seeking to expand their reach beyond their local markets. One way to do this is to create an English-language website that aims so serve a global audience.…

3 key decisions to make before you localise your website for a new market

Post author:Susanne Dirks
Post published:08/02/2023
Post category:Multilingual Communications / Web Presence Localisation

As a business owner, you will know how important the role of a well thought-through strategy and a solid and focused plan is. The same principles apply to website localisation. A business-driven internationalisation strategy and a good plan are key.…

Picture by Retrosupply on Unsplash

Choosing website translation services

Post author:Susanne Dirks
Post published:13/10/2020
Post category:International Marketing / Multilingual Communications

Translating your website is important, as it's a key step in giving you reach to international markets. However, depending on the size of your website, the amount of web content you have, and the number of languages you plan to…