The global e-commerce opportunity
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The global e-commerce opportunity

Preparing for an upcoming conference on e-commerce, the abcommerce summit for Irish Retailers, where I will be speaking about the do's and dont's for international e-commerce, reminds me of some salient points about global e-commerce that are worth thinking about. Global e-commerce or international e-commerce? It is easy to be impressed with numbers: In 2019, the Irish e-commerce market recorded sales of € 7.7 billion. Definitely not a number to be scoffed to, but with Ireland in 2019 being the 44th largest e-commerce market, Irish e-commerce sales are dwarfed when compared to e-commerce…

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