In the fiercely competitive global marketplace, establishing a strong and recognisable brand is paramount. But as businesses expand their reach across borders, maintaining a consistent brand identity becomes increasingly complex. The challenge lies in striking the delicate balance between preserving…
Expanding your business into new foreign markets can be a daunting task, but with the right digital marketing approach, the process can be significantly smoother. One highly effective method is leveraging Google Search Ads to create brand visibility and generate…
Exploring the power of AI for cinematic-style video generation - experiments and insights In today's digital age, video is a powerhouse for marketing, captivating audiences and driving engagement like no other medium. Yet creating quality videos tends to be both…
In today's swiftly evolving digital marketplace, SMEs expanding internationally are increasingly confronted with the need to produce and localise content that speaks effectively to diverse global audiences. This challenge, while daunting, is now being met head-on with the application of…
As the echoes of 2023 fade away, I took some time out last week to do a thorough year-end analysis and develop the strategic 2024 roadmap for Glocafy. The reflection below summarizes some of the highs and the learnings from…
How to create a visible and compelling web presence in export markets Hello to all ambitious SMEs aspiring to make an international impact! I recently had the privilege of speaking at an Enterprise Ireland event focused on "Digital Marketing Strategies…
Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great…
Do I really need a localised website?In today's globalised world, businesses are increasingly seeking to expand their reach beyond their local markets. One way to do this is to create an English-language website that aims so serve a global audience.…
As a business owner, you will know how important the role of a well thought-through strategy and a solid and focused plan is. The same principles apply to website localisation. A business-driven internationalisation strategy and a good plan are key.…
Marketing is all about talking to your target audience. This requires a deep understanding of the target audience and adapting marketing to this audience, their preferences and their circumstances. In international marketing, there are additional aspects of the target audience…