Marketing is all about talking to your target audience. This requires a deep understanding of the target audience and adapting marketing to this audience, their preferences and their circumstances. In international marketing, there are additional aspects of the target audience…
Translating your website is important, as it's a key step in giving you reach to international markets. However, depending on the size of your website, the amount of web content you have, and the number of languages you plan to…
I love helping indigenous companies create visibility, leads and sales in international markets. Brand awareness, or in export markets often the initial lack of it, plays a key role in this. So, lets examine why brand awareness is so important, especially…
Covid-19 has changed the world. In particular, it has changed how we behave. And this very much includes how we behave on the Internet: the amount of time spent on the Internet, the things we search for, and sites we…
Preparing for an upcoming conference on e-commerce, the abcommerce summit for Irish Retailers, where I will be speaking about the do's and dont's for international e-commerce, reminds me of some salient points about global e-commerce that are worth thinking…
Having just completed a few website audits reminded me of the important role website audits play in developing and improving web presence, local or international, and also how important it is to do this the right way. Why do a…
Welcome to our new site and the obligatory Number One blog post, welcoming you on our new website :) ! As promised on our old website, our new website, including a rebrand from our old name e-Vorsprung Consulting to our…