Building a global brand: How localisation strengthens brand consistency and trust

In the fiercely competitive global marketplace, establishing a strong and recognisable brand is paramount. But as businesses expand their reach across borders, maintaining a consistent brand identity becomes increasingly complex. The challenge lies in striking the delicate balance between preserving…

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AI video in 2024: How ready is it for international marketing?

Exploring the power of AI for cinematic-style video generation - experiments and insights In today's digital age, video is a powerhouse for marketing, captivating audiences and driving engagement like no other medium. Yet creating quality videos tends to be both…

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Striking the perfect balance: AI tools and human talent in content creation and content localisation

In today's swiftly evolving digital marketplace, SMEs expanding internationally are increasingly confronted with the need to produce and localise content that speaks effectively to diverse global audiences. This challenge, while daunting, is now being met head-on with the application of…

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Navigating the post-Brexit landscape: 10 good reasons why Irish exporters should set their sights on Germany

Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great…

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International digital marketing in different digital environments
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International digital marketing in different digital environments

Marketing is all about talking to your target audience. This requires a deep understanding of the target audience and adapting marketing to this audience, their preferences and their circumstances. In international marketing, there are additional aspects of the target audience…

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Increasing brand awareness in export markets
Picture by Karolina Grabowska on Pexels

Increasing brand awareness in export markets

I love helping indigenous companies create visibility, leads and sales in international markets. Brand awareness, or in export markets often the initial lack of it, plays a key role in this. So, lets examine why brand awareness is so important, especially…

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