In the fiercely competitive global marketplace, establishing a strong and recognisable brand is paramount. But as businesses expand their reach across borders, maintaining a consistent brand identity becomes increasingly complex. The challenge lies in striking the delicate balance between preserving…
Expanding your business into new foreign markets can be a daunting task, but with the right digital marketing approach, the process can be significantly smoother. One highly effective method is leveraging Google Search Ads to create brand visibility and generate…
Exploring the power of AI for cinematic-style video generation - experiments and insights In today's digital age, video is a powerhouse for marketing, captivating audiences and driving engagement like no other medium. Yet creating quality videos tends to be both…
In today's swiftly evolving digital marketplace, SMEs expanding internationally are increasingly confronted with the need to produce and localise content that speaks effectively to diverse global audiences. This challenge, while daunting, is now being met head-on with the application of…
How to create a visible and compelling web presence in export markets Hello to all ambitious SMEs aspiring to make an international impact! I recently had the privilege of speaking at an Enterprise Ireland event focused on "Digital Marketing Strategies…
Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great…
Marketing is all about talking to your target audience. This requires a deep understanding of the target audience and adapting marketing to this audience, their preferences and their circumstances. In international marketing, there are additional aspects of the target audience…
Translating your website is important, as it's a key step in giving you reach to international markets. However, depending on the size of your website, the amount of web content you have, and the number of languages you plan to…
I love helping indigenous companies create visibility, leads and sales in international markets. Brand awareness, or in export markets often the initial lack of it, plays a key role in this. So, lets examine why brand awareness is so important, especially…
Covid-19 has changed the world. In particular, it has changed how we behave. And this very much includes how we behave on the Internet: the amount of time spent on the Internet, the things we search for, and sites we…