Navigating the post-Brexit landscape: 10 good reasons why Irish exporters should set their sights on Germany

Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great…

Continue Reading Navigating the post-Brexit landscape: 10 good reasons why Irish exporters should set their sights on Germany
International digital marketing in different digital environments
Image by Ron Lach on Pexels

International digital marketing in different digital environments

Marketing is all about talking to your target audience. This requires a deep understanding of the target audience and adapting marketing to this audience, their preferences and their circumstances. In international marketing, there are additional aspects of the target audience…

Continue Reading International digital marketing in different digital environments
Increasing brand awareness in export markets
Picture by Karolina Grabowska on Pexels

Increasing brand awareness in export markets

I love helping indigenous companies create visibility, leads and sales in international markets. Brand awareness, or in export markets often the initial lack of it, plays a key role in this. So, lets examine why brand awareness is so important, especially…

Continue Reading Increasing brand awareness in export markets
The global e-commerce opportunity
Photo by NegativeSpace from Pexels

The global e-commerce opportunity

  Preparing for an upcoming conference on e-commerce, the abcommerce summit for Irish Retailers, where I will be speaking about the do's and dont's for international e-commerce, reminds me of some salient points about global e-commerce that are worth thinking…

Continue Reading The global e-commerce opportunity
How to do a website audit
Photo (cropped) by Jorge Fakhouri Filho from Pexels

How to do a website audit

Having just completed a few website audits reminded me of the important role website audits play in developing and improving web presence, local or international, and also how important it is to do this the right way. Why do a…

Continue Reading How to do a website audit

End of content

No more pages to load