Striking the Perfect Balance: AI Tools and Human Talent in Content Creation and Content Localisation

In today's swiftly evolving digital marketplace, SMEs expanding internationally are increasingly confronted with the need to produce and localise content that speaks effectively to diverse global audiences. This challenge, while daunting, is now being met head-on with the application of…

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Navigating the post-Brexit landscape: 10 good reasons why Irish exporters should set their sights on Germany

Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great…

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International digital marketing in different digital environments
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International digital marketing in different digital environments

Marketing is all about talking to your target audience. This requires a deep understanding of the target audience and adapting marketing to this audience, their preferences and their circumstances. In international marketing, there are additional aspects of the target audience…

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Increasing brand awareness in export markets
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Increasing brand awareness in export markets

I love helping indigenous companies create visibility, leads and sales in international markets. Brand awareness, or in export markets often the initial lack of it, plays a key role in this. So, lets examine why brand awareness is so important, especially…

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The global e-commerce opportunity
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The global e-commerce opportunity

  Preparing for an upcoming conference on e-commerce, the abcommerce summit for Irish Retailers, where I will be speaking about the do's and dont's for international e-commerce, reminds me of some salient points about global e-commerce that are worth thinking…

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How to do a website audit
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How to do a website audit

Having just completed a few website audits reminded me of the important role website audits play in developing and improving web presence, local or international, and also how important it is to do this the right way. Why do a…

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