by Susanne Dirks | Sep 26, 2024 | International Marketing, Web Presence Localisation
In the fiercely competitive global marketplace, establishing a strong and recognisable brand is paramount. But as businesses expand their reach across borders, maintaining a consistent brand identity becomes increasingly complex. The challenge lies in striking the...
by Susanne Dirks | Nov 2, 2023 | International Marketing, Web Presence Localisation
How to create a visible and compelling web presence in export markets Hello to all ambitious SMEs aspiring to make an international impact! I recently had the privilege of speaking at an Enterprise Ireland event focused on “Digital Marketing Strategies for...
by Susanne Dirks | May 31, 2023 | German market, International Marketing, Web Presence Localisation
Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great support for...
by Susanne Dirks | Apr 28, 2023 | International SEO, Multilingual Communications, Web Presence Localisation
Do I really need a localised website? In today’s globalised world, businesses are increasingly seeking to expand their reach beyond their local markets. One way to do this is to create an English-language website that aims so serve a global audience. However,...
by Susanne Dirks | Feb 8, 2023 | Multilingual Communications, Web Presence Localisation
As a business owner, you will know how important the role of a well thought-through strategy and a solid and focused plan is. The same principles apply to website localisation. A business-driven internationalisation strategy and a good plan are key. But before even...
