by Susanne Dirks | Mar 13, 2024 | Artificial Intelligence, International Marketing, Multilingual Communications
In today’s swiftly evolving digital marketplace, SMEs expanding internationally are increasingly confronted with the need to produce and localise content that speaks effectively to diverse global audiences. This challenge, while daunting, is now being met...
by Susanne Dirks | Apr 28, 2023 | International SEO, Multilingual Communications, Web Presence Localisation
Do I really need a localised website?In today’s globalised world, businesses are increasingly seeking to expand their reach beyond their local markets. One way to do this is to create an English-language website that aims so serve a global audience. However,...
by Susanne Dirks | Feb 8, 2023 | Multilingual Communications, Web Presence Localisation
As a business owner, you will know how important the role of a well thought-through strategy and a solid and focused plan is. The same principles apply to website localisation. A business-driven internationalisation strategy and a good plan are key. But before even...
by Susanne Dirks | Oct 13, 2020 | International Marketing, Multilingual Communications
Translating your website is important, as it’s a key step in giving you reach to international markets. However, depending on the size of your website, the amount of web content you have, and the number of languages you plan to translate your website into,...