by Susanne Dirks | Sep 26, 2024 | International Marketing, Web Presence Localisation
In the fiercely competitive global marketplace, establishing a strong and recognisable brand is paramount. But as businesses expand their reach across borders, maintaining a consistent brand identity becomes increasingly complex. The challenge lies in striking the...
by Susanne Dirks | Jul 29, 2024 | International Marketing
Expanding your business into new foreign markets can be a daunting task, but with the right digital marketing approach, the process can be significantly smoother. One highly effective method is leveraging Google Search Ads to create brand visibility and generate leads...
by Susanne Dirks | Jun 25, 2024 | Artificial Intelligence, International Marketing
Exploring the power of AI for cinematic-style video generation – experiments and insights In today’s digital age, video is a powerhouse for marketing, captivating audiences and driving engagement like no other medium. Yet creating quality videos tends to...
by Susanne Dirks | Mar 13, 2024 | Artificial Intelligence, International Marketing, Multilingual Communications
In today’s swiftly evolving digital marketplace, SMEs expanding internationally are increasingly confronted with the need to produce and localise content that speaks effectively to diverse global audiences. This challenge, while daunting, is now being met...
by Susanne Dirks | Nov 2, 2023 | International Marketing, Web Presence Localisation
How to create a visible and compelling web presence in export markets Hello to all ambitious SMEs aspiring to make an international impact! I recently had the privilege of speaking at an Enterprise Ireland event focused on “Digital Marketing Strategies for...
by Susanne Dirks | May 31, 2023 | German market, International Marketing, Web Presence Localisation
Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great support for...
