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Optimising Content for the AI Era: A Practical Guide to SEO, AI Overviews, and LLM Answers

Optimising Content for the AI Era: A Practical Guide to SEO, AI Overviews, and LLM Answers

by Susanne Dirks | Jun 24, 2025 | Artificial Intelligence, International SEO

How can your business truly stand out and connect with customers in international markets when the way people search for information is undergoing a monumental shift? The answer lies in strategically adapting your content for the AI era. The digital content landscape...
Building a global brand: How localisation strengthens brand consistency and trust

Building a global brand: How localisation strengthens brand consistency and trust

by Susanne Dirks | Sep 26, 2024 | International Marketing, Web Presence Localisation

In the fiercely competitive global marketplace, establishing a strong and recognisable brand is paramount. But as businesses expand their reach across borders, maintaining a consistent brand identity becomes increasingly complex. The challenge lies in striking the...
Google Ads strategies for successful international expansion

Google Ads strategies for successful international expansion

by Susanne Dirks | Jul 29, 2024 | International Marketing

Expanding your business into new foreign markets can be a daunting task, but with the right digital marketing approach, the process can be significantly smoother. One highly effective method is leveraging Google Search Ads to create brand visibility and generate leads...
AI video in 2024: How ready is it for international marketing?

AI video in 2024: How ready is it for international marketing?

by Susanne Dirks | Jun 25, 2024 | Artificial Intelligence, International Marketing

Exploring the power of AI for cinematic-style video generation – experiments and insights In today’s digital age, video is a powerhouse for marketing, captivating audiences and driving engagement like no other medium. Yet creating quality videos tends to...
Striking the perfect balance: AI tools and human talent in content creation and content localisation

Striking the perfect balance: AI tools and human talent in content creation and content localisation

by Susanne Dirks | Mar 13, 2024 | Artificial Intelligence, International Marketing, Multilingual Communications

In today’s swiftly evolving digital marketplace, SMEs expanding internationally are increasingly confronted with the need to produce and localise content that speaks effectively to diverse global audiences. This challenge, while daunting, is now being met...
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Applied

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Petites Maisons

Irish Academy Of PR

Irish Academy Of PR

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All Talk Training

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