German Market Success Services

Your Partner for Strategic Digital Marketing and Localisation in the DACH Markets

Strategise | Localise | Grow Global

Success in the German-speaking DACH market is no accident; it’s the result of a deliberate strategy. It demands a deep understanding of the region’s unique business culture and a smart approach to its digital landscape. As your strategic partner, I provide the expert insight and practical services needed to build your presence and drive your growth.

Irish SME Localising for German Market DACH

€3.26 Billion

Record exports by Irish companies to DACH region (12.4% growth)

100 million

German speakers across DACH make it the key to European expansion

The DACH Powerhouse at a Glance

While often grouped together, Germany, Austria and Switzerland are distinct economic giants.  Germany’s scale is immense, while Switzerland’s per capita wealth is unparalleled and Austria is a hyper-connected European trade hub.

The DACH powerhouse at a glance Mobile

The Challenges Faced by irish & British SMEs

SMEs face common hurdles when entering the DACH market

Navigating deep-rooted cultural and business differences

Overcoming the professional language barrier

Bridging the in-house German market expertise gap

Standing out in a mature and highly competitive market 

Ensuring a return on a strategic investment

Susanne Dirks Services

Our Strategic Solutions

With over 12 years of experience guiding SMEs through German market expansion, I provide three core services—each powerful on its own, but designed to work together as an integrated system for your success:

Blueprint - Plan It 1

Digital Growth Strategy

Transform your international aspirations into a clear, actionable roadmap. Get the data-driven strategy you need to navigate German market complexities with confidence.

Perfect for: SMEs planning German market entry or those with existing German presence that isn’t delivering results

Foundation - Build It 2

 Website Localisation

Your website is your international storefront. I ensure it doesn’t just speak German, but also ‘thinks’ and ‘acts’ German—connecting authentically with your DACH audience and ensuring your target clients can find you through local search.

Perfect for: Companies ready to establish or optimise their DACH digital presence

Expansion - Grow it 3

Content Marketing & SEO

Build your German growth engine. I help you create and run strategic content and SEO campaigns designed to increase your brand visibility, engage your target audience, and generate a consistent flow of qualified leads.

Perfect for: Businesses ready to actively market and grow in Germany

The Glocafy Approach

A Clear Process For Powerful, Strategic Outcomes

The Glocafy Approach Strategic Outcomes Web

Why Glocafy? 

Your partner for German market success

Your choice of partner makes all the difference. I offer a unique combination of native insight, strategic experience, and a technically-grounded approach to ensure your success in the DACH market.

Native & Global: Benefit from the authentic cultural insight of a German native, combined with a broad, global perspective from over 30 years of international business experience in Germany, the UK, and Ireland.

Proven Partner for SMEs: Since 2013, I have been a dedicated partner for ambitious SMEs, providing the reliable, hands-on expertise needed to successfully navigate their international expansion.

Consulting-Led & Strategic: Work directly with a senior consultant in a true strategic partnership that ensures every recommendation is deeply aligned with your core business goals.

Tech-Forward & Practical: Leverage a tech-forward approach (B.Sc. in IT, M.Sc. in AI) that delivers a practical, data-driven plan built for the reality of today’s digital-first German market.

Ready to Unlock Growth Support?

Whether you’re exploring your first export opportunity or planning a major digital upgrade, we can help you find and secure the right support.

Ready to Unlock Growth Support?

Whether you’re exploring your first export opportunity or planning a major digital upgrade, we can help you find and secure the right support.