Greenstreets Environmental Resources Ltd
Turning German Compliance into a Commercial Opportunity
As an established leader in sustainability and EPR compliance in the Irish, UK, and Canadian markets, Greenstreets Environmental Resources Ltd. empowers businesses with expert advice and technology to meet their reporting obligations for packaging, e-waste, batteries, and textiles. Their strategic goal was to bring this expertise to Germany, capitalising on the significant opportunity created by the new German packaging legislation, the Verpackungsgesetz.
The challenge was to bridge the gap between their established website and the nuances of the German market. This required more than a simple translation of their existing website. It demanded a full strategic recreation of their website—its information architecture, content, messaging, and SEO—to align perfectly with the specific legal and commercial demands of this new regulatory landscape and their German target audience.
I worked closely with Greenstreets to support their successful market entry and create a strong foundation for long-term success in the German market. The solution was a strategically localised website, built from the ground up to satisfy the Germany’s precise legal and commercial standards. This was paired with a targeted Google Ads campaign designed to capture the search patterns of their new compliance-focused B2B audience in the German market. The result was a seamless digital presence that turned a legal requirement into a powerful commercial opportunity.
Client Testimonial
“From the outset, I was impressed by the fact that Susanne talked about strategy rather than looking for us to just start developing a new website platform – as some other companies I spoke with did … Our business is a complex one, however Susanne listened and understood the key points of what we do and how we operate, reframing our value proposition in a clear and simple manner, which we were able to successfully communicate to potential clients. We are very happy with the results of the work undertaken in what has been a very short period of time.”
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