ATC Computer Transport and Logistics Ltd

From Ireland to the World: How the German Market Became the Springboard for ATC’s Global Growth

When Glocafy first started working with ATC Computer Transport & Logistics in 2019, they were a well-respected, solid family business with a 40-year history in the Irish market. As a specialised logistics company for data centres, ATC had ambitions for international expansion, with Germany playing a strategic role due to its central location in Europe and Frankfurt being a key data centre hub. However, their existing English-language website was not equipped to support these goals. It was simple, domestically focused, and lacked the strategic clarity and international trust signals needed to appeal to new audiences in key European markets.

The initial goal was to transform ATC’s digital presence from a domestic-centric site into a professional, internationally focused digital platform that would establish credibility and drive growth in new territories, in particular the German market. This required strategically redefining the website’s information architecture, messaging, and content to align with a global audience, all while ensuring the foundational SEO and trust signals were in place to earn a foothold in a new, competitive market like Germany.

Glocafy collaborated closely with ATC to execute a strategic, two-phase solution: First, a comprehensive redevelopment of the English-language website was undertaken. This included clearly defining target audiences and personas, conducting in-depth keyword research, and overhauling the site’s structure, content and design. The goal was to create a clear, professional, and internationally focused digital foundation. Following this, we focused on the German market as the strategic springboard for ATC’s European expansion. We created a fully localised and SEO-optimised German version of the website, which involved bespoke keyword research and strategic messaging tweaks to ensure the content resonated culturally and featured key German-specific trust signals. This initial project, which benefitted from funding via the Enterprise Ireland Digital Marketing Capability Grant evolved into a long-term partnership, with Glocafy providing ongoing strategic support, from SEO and analytics to content marketing and broader German market-specific advice, all to keep ATC’s digital strategy aligned with their business goals

Our partnership provided the customer-facing digital foundation that was essential for ATC’s significant international growth. ATC who initially had no online presence in Germany, now have a strong digital footprint in Germany and their key focus markets, supported by considerable and growing organic traffic and strong keyword rankings for both brand and service-specific terms. Glocafy’s work has been a key component of ATC’s impressive international expansion, contributing to its strong presence in Germany and offices in several other key European markets and beyond. In early, 2025, ATC’s success culminated in the company’s acquisition by Arvato, a major German-headquartered international player, further highlighting the strategic value of ATC’s expansion into Germany.

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Client Testimonial

“Working with Susanne over the last six years has been both a pleasure and of great benefit to ATC. Susanne brought a keen eye for details, emphasis on cultural sensitivities, and deep professionalism to our engagement. While the scope of our engagement was initially limited, her clarity of thought and emphasis on clear communication impacted our entire brand and how we interact with our customers. Our growing exposure to Germany, supported by Susanne, had a lasting impact on ATC when we decided to become part of Arvato in 2025.”

Keith Young

Managing Director, ATC Logistics

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