If your target non-English speaking markets, you need multilingual PPC, i.e. your ads messages and, if relevant, keywords need to be in the local language. Also, of course, your ad landing page should be in the local language and translated into the local language.
Simply translating your ads – and in the case of search ads, your keywords – does not work for this, as search patterns, keywords, keyword costs vary considerably between countries. Also the messaging, i.e. your ad text often needs to be adapted, i.e. transcreated rather than translated.
Last but not least, many search ads tend to have strict restrictions in terms of character count. As most foreign languages need for text space than English, translating ads can be tricky and often a total rewrite of the ad text makes more sense. GLOCAFY can help you set up and manage your international PPC and multilingual PPC campaigns. Contact us now for more information.