International PPC Advertising
Localised Paid Ads to Get More Impressions, Clicks, and Leads in Export Markets
Paid digital advertising is an excellent marketing tactic for quickly improving your website visibility and increasing lead generation and sales. If you operate internationally, international PPC is required.
Once you have a localised and SEO-optimised your website for your new export markets, it is important to develop an international marketing strategy and plan and implemented associated marketing campaigns.
While international SEO is the very foundation and a must-have for your online presence and visibility in export markets, the efforts of SEO can take some time to pay off and in some highly competitive sectors it can be difficult to rely on SEO alone.
Paid ads, in contrast, show immediate impact if you want to attract visitors to your new localised website and are always a good and proven way to complement your SEO efforts. International PPC for international markets If your business operates internationally, then you need international PPC, i.e. your ads need to be adapted for your international markets. This applies to English speaking as well as foreign language markets.
International PPC ads for English speaking markets
Multilingual PPC ads for foreign language markets
If your target non-English speaking markets, you need multilingual PPC, i.e. your ads messages and, if relevant, keywords need to be in the local language. Also, of course, your ad landing page should be in the local language.
Simply translating your ads – and in the case of search ads, your keywords – does not work for this, as search patterns and keywords vary between country. Also the messaging, i.e. your ad text often needs to be adapted, i.e. transcreated rather than translated.
Last but not least, many search ads tend to have strict restrictions in terms of character count. As most foreign languages need for text space than English, translating ads can be tricky and often a total rewrite of the ad text makes more sense. GLOCAFY can help you set up and manage your international PPC and multilingual PPC campaigns. Contact us now for more information.