Meeting / Call

International Digital Marketing Review

Please complete the following questions as preparation for our meeting.

Name *

First

Last

Email *

Job Title

Websites *

1. What markets do you currently target with an English language website? *

2. What markets do you currently target with a foreign language website? *

3. What are your potential future markets to be targeted with additional localised websites? *

4. What main products/services do you provide? *

5. What is your value proposition and your USP (unique selling proposition)? *

6. What 1-3 key problems do your products/services solve for your customers? *

7. What 1-3 key benefits do your products/services bring to customers? *

8. What are the main types of customers/customer segments you are targeting? *

9 . Have you developed any personas for your marketing? *

10. Who are your main 3 competitors (name & websites) *

11. What are your main sales and marketing channels? *

12. What staff do you have for (digital) marketing and sales (per market)? *

13. What is the main role of the website (e.g. brand building, lead generation, lead conversion, sales, trust/credibility)? *

14. What kind of keywords is your English website optimised for, or what kind of keywords do you think your target customers use/should use to find your website? *

Other

16. What do you see as your key issues with regard to online presence and digital marketing at the moment (e.g. not enough visitors, visitors don’t follow call to action, lack of website visibility in certain markets etc.) *

Any additional comments or queries