Navigating the post-Brexit landscape: 10 good reasons why Irish exporters should set their sights on Germany

Last week, the application deadline for Enterprise Ireland’s Post-Brexit Market Growth and Diversification grant, where Glocafy is one of the recommended agencies, was extended by a month to 30th June 2023. This is great news, as this grant provides great…

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Unlocking the power of your website: How localising your website helps you expand your reach and boost your bottom line
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Unlocking the power of your website: How localising your website helps you expand your reach and boost your bottom line

Do I really need a localised website?In today's globalised world, businesses are increasingly seeking to expand their reach beyond their local markets. One way to do this is to create an English-language website that aims so serve a global audience.…

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3 key decisions to make before you localise your website for a new market

As a business owner, you will know how important the role of a well thought-through strategy and a solid and focused plan is. The same principles apply to website localisation. A business-driven internationalisation strategy and a good plan are key.…

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International digital marketing in different digital environments
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International digital marketing in different digital environments

Marketing is all about talking to your target audience. This requires a deep understanding of the target audience and adapting marketing to this audience, their preferences and their circumstances. In international marketing, there are additional aspects of the target audience…

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Increasing brand awareness in export markets
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Increasing brand awareness in export markets

I love helping indigenous companies create visibility, leads and sales in international markets. Brand awareness, or in export markets often the initial lack of it, plays a key role in this. So, lets examine why brand awareness is so important, especially…

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The global e-commerce opportunity
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The global e-commerce opportunity

  Preparing for an upcoming conference on e-commerce, the abcommerce summit for Irish Retailers, where I will be speaking about the do's and dont's for international e-commerce, reminds me of some salient points about global e-commerce that are worth thinking…

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