Increasing brand awareness in export markets
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Increasing brand awareness in export markets

I love helping indigenous companies create visibility, leads and sales in international markets. Brand awareness, or in export markets often the initial lack of it, plays a key role in this. So, lets examine why brand awareness is so important, especially in export markets, and how to overcome the lack of brand awareness. The importance of brand awareness We all know the vital role brands play and thus the importance of brand awareness. If people know your brand and brand name:They are more likely to search for it when looking for a particular product…

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How to advertise on Google during Covid-19
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How to advertise on Google during Covid-19

Covid-19 has changed the world. In particular, it has changed how we behave. And this very much includes how we behave on the Internet: the amount of time spent on the Internet, the things we search for, and sites we visit.If you advertise on Google, using Google Ads, this is important to understand, as this will impact your Google Ads. Here are some of my observations over the last few months based on the work we do at Glocafy. The sudden rise of new search terms Of course, new search terms come up…

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The global e-commerce opportunity
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The global e-commerce opportunity

Preparing for an upcoming conference on e-commerce, the abcommerce summit for Irish Retailers, where I will be speaking about the do's and dont's for international e-commerce, reminds me of some salient points about global e-commerce that are worth thinking about. Global e-commerce or international e-commerce? It is easy to be impressed with numbers: In 2019, the Irish e-commerce market recorded sales of € 7.7 billion. Definitely not a number to be scoffed to, but with Ireland in 2019 being the 44th largest e-commerce market, Irish e-commerce sales are dwarfed when compared to e-commerce…

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How to do a website audit
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How to do a website audit

Having just completed a few website audits reminded me of the important role website audits play in developing and improving web presence, local or international, and also how important it is to do this the right way. Why do a website audit The first question, of course, is why to do a website audit. And while there are several possible reasons for this, the most obvious one is that is gives you a good snapshot of where your web presence is today and pragmatic advice, what needs to be improved. Like most audits,…

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Welcome to our new Glocafy site

Welcome to our new site and the obligatory Number One blog post, welcoming you on our new website :) ! As promised on our old website, our new website, including a rebrand from our old name e-Vorsprung Consulting to our new name Glocafy, has now finally gone live. We are excited about this, as this also formalises a small but important change in business direction that has been happening over the past 2-3 years of our business: Having initially started with a sole focus on the German market, we still do a lot…

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