Publications and Resources

Getting one’s head around online presence localisation can take some time and I am of course happy at any stage to have a chat with you to understand your questions and requirements in more detail, so we can work together on getting your website ready for export markets.

In the meantime and to get you started, I would like to share with you some resources I worked on and which you might find useful to familiarise yourself with the topics of website localisation and digital marketing in export markets.

Publications

Building your German web presence – Best practice localisation and ecommerce, Joint Glocafy / Enterprise Ireland publication, October 2021
Joint Enterprise Ireland/Glocafy handbook on Best Practice Web Presence in Germany, July 2013
Section on online presence in Enterprise Ireland’s very comprehensive and useful Market Guides. Example: Creating a successful web presence in Switzerland.

Articles

Glocafy (previously e-Vorsprung Consulting) quoted in article on “Success Online in Germany” in Enterprise Ireland’s The Market magazine, Autumn 2013

Presentations

I regularly speak at Enterprise Ireland events about internet marketing or specific markets. The slides are usually published on Slideshare, for example, this recent presentation on ‘Digital Localisation for Global Reach‘. Feel free to contact me if you are interested in any slides from previous events.

The next Enterprise Ireland event I will be speaking at, Digital Marketing Strategies for International Markets, is on 21st March 2024 in Kilkenny. At this event I will be speaking about how to leverage Artificial Intelligence for international digital marketing, drawing on my background and interest in AI.