Publications and Resources
Getting one’s head around online presence localisation can take some time and I am of course happy at any stage to have a chat with you to understand your questions and requirements in more detail, so we can work together on getting your website ready for export markets.
In the meantime and to get you started, I would like to share with you some resources I worked on and which you might find useful to familiarise yourself with the topics of website localisation and digital marketing in export markets.
- Building your German web presence – Best practice localisation and ecommerce, Joint Glocafy / Enterprise Ireland publication, October 2021
- Joint Enterprise Ireland/Glocafy handbook on Best Practice Web Presence in Germany, July 2013
- Section on online presence in Enterprise Ireland’s very comprehensive and useful Market Guides. Example: Creating a successful web presence in Switzerland.
- Glocafy (previously e-Vorsprung Consulting) quoted in article on “Success Online in Germany” in Enterprise Ireland’s The Market magazine, Autumn 2013
I regularly speak at Enterprise Ireland events about internet marketing or specific markets. The slides are usually published on Slideshare, for example, this recent presentation on ‘Digital Localisation for Global Reach‘. Feel free to contact me if you are interested in any slides from previous events.