About Glocafy

Who are are

Your partner for global growth. With over a decade of experience, Glocafy is a trusted expert in helping SMEs navigate the complexities of international expansion. We help you craft and implement tailored international digital marketing and localisation strategies that ensure
your brand not only connects with customers in every market you enter but also stands out, increasing visibility and driving engagement.

Susanne Dirks (Founder and CEO)

A German native who has called Ireland home for many years, Susanne‘s passion for empowering SMEs to achieve global success – with a particular focus on helping them navigate her native German market – led her to found Glocafy in 2013, after two decades as an international IT and business consultant in the corporate sector. Today, with over 30 years of combined experience, she brings a unique blend of expertise to the table, building on her First-Class B.Sc. (Hons) in Information Technology, an M.Sc. (Edinburgh) in Artificial Intelligence, and qualifications as a state-approved translator.

Her hands-on approach, combined with a deep understanding of digital marketing, localisation and AI, ensures clients receive strategic, results-driven solutions. Susanne is personally involved in all projects and collaborates with a trusted network of partners when additional specialised expertise is required. Her commitment to continuous professional development – particularly in the rapidly evolving fields of digital marketing and AI – guarantees that Glocafy remains at the forefront of industry advancements. This dedication translates into comprehensive and tailored solutions that meet the unique needs of each client.

What we do

At Glocafy, we believe in the power of glocalisation. We help you strike the perfect balance between establishing a consistent global brand presence and adapting to the unique cultural nuances of your target markets. This approach ensures your brand not only resonates authentically with different local audiences but also gains visibility and traction through targeted localised marketing efforts, fostering trust, driving engagement, and ultimately fueling your international growth.

Our core services:

  • Strategy: We help you develop data-driven strategies for internationalisation, localisation, and digital marketing, ensuring your brand’s successful and strategic entry and growth in new markets.
  • Marketing: We execute targeted digital marketing campaigns across various channels, where appropriate, leveraging AI for enhanced audience targeting, performance optimisation, and measurable results.
  • Localisation: We adapt your website and marketing materials to resonate with local audiences, where appropriate, employing AI-powered tools for efficient, culturally sensitive translation and transcreation and SEO.

Our focus clients:

Internationally expanding B2B SMEs: We specialise in supporting small and medium-sized B2B companies ready to expand their reach into new markets or enhance their existing international presence. While not an exclusive focus, we have a particular affinity for working with ambitious Irish SMEs, including Enterprise Ireland clients, as they navigate the exciting journey of international growth.

Our sweet spot:

Market Expansion in Europe with Special Focus on English & German-Speaking Regions: While we are equipped to support your expansion across various European and American markets, our core expertise lies in the English and German-speaking markets, reflecting our origins and Susanne’s deep understanding of the cultures and languages in these regions.

What makes Glocafy different

While countless agencies offer web development and design, digital marketing, SEO or translation services, true success in export markets demands a more integrated, market-centric approach.

That’s where Glocafy’s unique value shines through.

  • Strategic Business Alignment: We immerse ourselves in your business goals and brand identity, crafting a tailored roadmap for international success. We combine in-depth market research with data-driven insights to ensure your expansion strategy is both ambitious and achievable.

  • Global Brand Building: We bridge cultural gaps and linguistic nuances, ensuring your brand’s message resonates authentically with local audiences. Our expertise in localisation, international SEO, and cultural sensitivity ensures your brand not only speaks the right language but also resonates in every new market.

  • Proven Expertise & Experience: With over a decade of experience helping SMEs achieve global success, we bring a unique blend of skills to the table. Our deep understanding of digital marketing, international SEO, localisation, and AI allows us to craft holistic solutions that deliver tangible results.

  • Efficiency & Innovation through AI: Where appropriate and in alignment with our AI policy, we leverage the power of AI strategically to streamline processes, gain valuable insights, and optimise your campaigns for maximum impact. This enables us to deliver faster, more effective solutions while ensuring human expertise remains at the core of our approach.

At Glocafy, we don’t just offer services; we provide a strategic partnership for international success.

What some of our clients say

From the outset, I was impressed by the fact that Susanne talked about strategy rather than looking for us to just start developing a new website platform - as some other companies I spoke with did ... Our business is a complex one, however Susanne listened and understood the key points of what we do and how we operate, reframing our value proposition in a clear and simple manner, which we were able to successfully communicate to potential clients. We are very happy with the results of the work undertaken in what has been a very short period of time.
Michael o'Byrne
Greenstreets
Susanne went above and beyond for the translation of our newly launched website. With Germany being our second biggest market, it was imperative that the translation and localisation be perfect. There were lots of challenges with the website, but Susanne was incredibly professional and helpful in every way possible. Her flexibility and patience with us meant we had the time to make sure everything was perfect. Her experience with past projects and particularly in E-Commerce gave us the confidence needed, especially when we do not speak the language. We will definitely be using Susannes services again and highly recommend her for a most professional job well done.
Leanne Murphy
Clubs to Hire
I cannot recommend Susanne highly enough! She is extremely knowledgeable in all aspects of digital marketing and we learnt a huge amount from her. We saw an increase in traffic of over 80% on our German dedicated website in a year and a 34 % increase (’16 – ’17) and a 24% increase (’17-’18) on our .com website. I’m confident this increase in traffic was largely as a result of all the improvements Susanne made to our SEO, tagging, headings etc.
Ciara Power
aerogen